Insights on Adobe Marketing Technologies & MarTech Strategy
Welcome to my personal blog exploring the evolving landscape of marketing technology, with a focus on Adobe’s marketing ecosystem and the broader MarTech universe.
What You’ll Find Here
This is where I share my experiences, observations, and technical deep-dives working with Adobe Experience Cloud and the ever-expanding world of marketing technology. Whether you’re a developer implementing Adobe solutions, a marketing technologist architecting your stack, or a strategist trying to make sense of the MarTech landscape, I hope you’ll find something valuable here.
I write about the practical realities of working with these platforms—the challenges, the wins, the architectural decisions, and the lessons learned along the way.
Topics I Cover
Adobe Marketing Technologies: hands-on experiences with Adobe Experience Platform, Adobe Analytics, Adobe Target, Real-Time CDP, Customer Journey Analytics, and the rest of the Experience Cloud suite.
MarTech Architecture: how these technologies fit together, integration patterns, data flows, and building scalable marketing technology ecosystems.
Implementation Insights: the technical details, gotchas, best practices, and real-world solutions that documentation often misses.
Industry Perspectives: thoughts on where marketing technology is heading, emerging trends, and the strategic implications for businesses.
About This Blog
This is my personal space for working through ideas, documenting solutions, and contributing back to the community that has taught me so much. The views expressed here are my own and based on my professional experience working with these technologies.
I believe in practical, honest writing about technology—what works, what doesn’t, and why.
Get in Touch
Have thoughts on something I’ve written? Questions about a specific implementation challenge? I’d love to hear from you.